About Kristi Piehl
Kristi Piehl helps people and organizations transform real stories, even the difficult ones, into catalysts for connection, trust, leadership and positive impact. Her belief in the power of storytelling has shaped her career as an Emmy Award-winning journalist, entrepreneur and CEO, author, speaker, podcast host and public relations expert.
She spent 12 years as a television news reporter, appearing on Good Morning America, CNN and the BBC. She founded Media Minefield in 2010, a national award-winning public relations firm specializing in media relations, executive social media and reputation management, crisis communication and training.
Kristi brings that same purpose to her work as host of the Flip Your Script podcast and the best-selling author of Flip Your Script: Own your story & unlock the positive power of social media. She also writes for her Life & Leadership Unscripted Substack and is an experienced speaker for keynotes and executive teams.
Kristi’s professional honors include the PRSA Women of Impact Award of Commendation in 2026, the PRNEWS Top Women Award in 2026 and 2024, the PRNEWS People of the Year Award two years in a row and has been named one of Minnesota’s 500 Most Powerful Business Leaders. Under her leadership, Media Minefield has won numerous local and national awards for client work and culture, including Top Agency, Best Place to Work and Best Public Relations Firm. The company has also landed on the Inc. 5000 list of fastest-growing private companies three times and is recognized as a WBENC-certified Women’s Business Enterprise.
Kristi earned her Master of Science in Management and Leadership from Pepperdine University’s Graziadio Business School. She is frequently interviewed in local and national news outlets and is a Forbes Councils contributor.
Outside of the office, Kristi is a mom to two young men, and she enjoys reading, golfing, traveling and spending time with her family. She also raises awareness and money for childhood cancer.
Kristi hopes Flip Your Script empowers you to share your own stories authentically to motivate, inspire, encourage and help others.
If there’s one takeaway I hope you get from each episode of Flip Your Script, it’s this: Your story matters.
Social media is powerful — so are you. Every post, every comment, every story you share becomes part of your digital legacy. You don’t need millions of followers to make an impact. You just need to show up as yourself — consistently, authentically and positively.
That’s what flipping your script is all about — reframing how we think about the stories we tell and the influence we have. Because when we use our platforms for good, we don’t just change our feeds; we change the conversation.
Thank you for listening, for being part of this community and for believing in the power of storytelling to inspire change. Now, go tell your story…