Using Social Media to Put Small Businesses on the Map with Mike Schulte (Ep. 191)
Mike Schulte has spent more than a decade turning his love of food, travel and local businesses into a social media career rooted in authenticity. What started as a way to explore New York evolved into a platform focused on mom-and-pop shops, families and communities throughout Philadelphia, helping local shops connect with new audiences and drive business. His content has helped generate millions of dollars in revenue for small businesses.
In this episode of Flip Your Script, Mike shares why authenticity matters more than controversy or chasing clicks, what goes on behind the scenes of creating content and how social media can become more than a creative outlet. He also explains why businesses need to make social media part of their marketing strategy, how intentional content can drive real results and why the best content often starts with trusting your instincts.