From Social Skeptic to Executive Influencer with Mark Peters (Ep. 187)
Many leaders still wonder whether social media is worth the effort, but Mark Peters believes it’s one of today’s most powerful leadership tools. As CEO of Butterball Farms, founder of The SOURCE and author of The Retention Trap, Mark has embraced social media to build trust, share meaningful insights and elevate the people around him.
In this episode of Flip Your Script, Mark shares his journey from a social media skeptic to executive influencer and explains why showing up online is no longer optional for today's executives. He also discusses how an authentic online presence can strengthen company culture, engage employees and expand a leader's influence far beyond the workplace.