From Zero-Waste Challenge to Global Community with Kathryn Kellogg (Ep. 189)
Kathryn Kellogg turned a 16-ounce mason jar filled with two years of household trash into a social media message that reached millions. What started as a personal challenge to live with less became Going Zero Waste, a global community focused on sustainability, saving money and making more meaningful everyday choices.
Kathryn’s approach to zero waste is about finding simple, practical swaps and taking one step at a time. Through her books, blog and social media, she helps people rethink food waste, composting and consumer habits without expecting perfection.
In this episode of Flip Your Script, Kathryn shares how social media transformed her personal experiment into a career, how she uses her platform to inspire positive change and why doing one thing is better than doing nothing. She also opens up about navigating online criticism and finding common ground through a message that can create meaningful impact.