Social Media Impact at 30,000 Feet with Paul Holte (Ep. 177)
When Paul Holte started posting about life during layovers, it wasn’t part of a corporate social media strategy — it was simply a way to document what he loved about flying and traveling. As Paul’s online audience grew and his career took him to more places across the globe, he kept creating content and telling authentic stories to inspire adventurers and educate aspiring pilots.
As a United Airlines pilot with hundreds of thousands of social media followers, he’s part of a growing group of employee content creators supported by the airline, showing that authentic storytelling from within a company can build credibility and connection.
In this episode of Flip Your Script, Kristi Piehl sits down with Paul as he shares stories from his travels and insights into his content creation. This conversation highlights what’s possible when companies empower employees to share authentically and become natural brand ambassadors, reaching audiences in ways traditional advertising can’t.
RESOURCES:
Paul Holte’s Instagram and YouTube
To learn more about how to empower your team to get active on social media, click here.